April 30 | Green Socks Day Challenge

Put your best foot forward for Financial Literacy Month!

What is the Green Socks Day Challenge?

The Green Socks Day Challenge, is a nationwide movement to raise awareness about financial literacy in the month of April. It’s a fun, visible way for individuals, families, businesses, and communities to take action, start learning, and support financial education for all.

On April 30, we want you to:

Take a selfie or video of yourself wearing green socks
Post on all of your social media w/ #greensocksday
Test your level of financial literacy by taking a quick and easy quiz
Register as a participant of the Green Socks Day Challenge (GSDC)

AND eligible participants will have their #greensocksday photos shared on the Nasdaq Tower in Time Square on April 30th!

Learn More

Register for GSDC

Take The Quiz

WHAT IS FINANCIAL LITERACY FOR ALL?

Financial Literacy for All (FL4A) is a national initiative to embed financial literacy into American culture.

Led by a prominent group of leaders from the business, sports, entertainment and nonprofit sectors, our mission reflects this truth: financial literacy must be the cornerstone of any effort to disrupt poverty, alleviate financial struggle, and help everyone seeking to reach their financial capability and realize financial security.

Over the next ten years, through a series of programs and awareness campaigns, we will begin to reshape, rethink, and reimagine the way we think about our relationship with money.

WHY FINANCIAL LITERACY?

“Financial Literacy is the Civil Rights Issue of this Generation.”

Operation HOPE Founder, Chairman, and CEO John Hope Bryant

Financial literacy empowers all of us to make smart decisions – how to budget, save, borrow, and invest. To afford our daily lives, plan our financial futures, and navigate our financial challenges. To ensure greater wellbeing and secure our families. Lack of financial knowledge creates barriers to fully participate in the economy, and in turn, the American Dream.

OUR MEMBERS IN ACTION

Apply for a Free MarketWatch Digital Subscription for Your High School

Dow Jones is offering eligible U.S. high schools the opportunity to receive a free, one-year digital subscription to MarketWatch through the Dow Jones Donation Program. This program is intended to benefit teachers and students aged 16 and older by providing access to reliable, real-time financial news and market data — all with the goal of supporting and enhancing financial literacy education in the classroom.

To participate, schools must complete and submit an application to Dow Jones & Company, the parent company of MarketWatch. If your application is accepted, Dow Jones will send you a contract to complete the enrollment process.

Ready to get started? Click below to access the application form.

Ready To Apply?

OUR PRINCIPLES

MEMBERS

Leadership: at the top.

Embedded: into the business plan.

Properly Resourced to achieve goals and mission.

Committed: for a decade.

Non-prescriptive: can reach employees, customers and spheres of influence, all as member decides.

INITIATIVE

Engage broadly. We seek to create a groundswell for financial literacy so that everyone is welcomed. Our movement is more than just a program, organization, or employer.
Embed equity. Financial and racial equity will be at the heart of this movement. It will feature cultural sensitivity, inclusive design and age appropriate programs.
Embrace creativity. Rely upon the creativity and expertise of member organizations to ensure financial literacy becomes part of day-to-day life.
Stay Flexible. Collaborate on solutions to maximize the reach and results of our collective and company-specific efforts.

Learn how Delta Air Lines takes its belief that financial wellness is an essential component of their employee’s well-being and operationalizes it within their corporate culture.

FOUNDING LEADERS

This prominent group of business, entertainment, sports and non-profit leaders are launching “Financial Literacy for All,”—a 10-year commitment to reach millions of youth and working adults, providing them with the necessary tools and life experience to become confident in making financial decisions that unlock greater wellbeing for themselves, their families, and their communities in general.