We’re creating a movement to embed financial literacy into our culture by engaging Americans where they learn, work and celebrate.

WHY FINANCIAL LITERACY?

We believe that financial literacy is the civil rights issue of this generation. Financial literacy empowers all of us to make smart decisions – how to budget, save, borrow, and invest. It helps us buy a car, a house or pay for school. Conversely, the lack of financial knowledge creates barriers to fully participate in the economy, and in turn, the American Dream.

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FOUNDING LEADERS

This prominent group of business, entertainment, sports and non-profit leaders are launching “Financial Literacy for All,”—a 10-year commitment to reach millions of youth and working adults, providing them with the necessary tools and life experience to become confident in making financial decisions that unlock greater wellbeing for themselves, their families, and their communities in general.

John Hope Bryant
Founder, Chairman and CEO
Operation HOPE, Inc.

Doug McMillon
Chief Executive Officer
Walmart

Ed Bastian
Chief Executive Officer
Delta Air Lines

Rosalind Brewer
Chief Executive Officer
Walgreens Boots Alliance

Roger Goodell
Chief Executive Officer
NFL

Sal Khan
Founder and CEO
Khan Academy

Brian Moynihan
Chairman and CEO
Bank of America

Tony Ressler
Co-Founder and Exec. Chairman
Ares Management

Dan Schulman
President and CEO
PayPal

Adam Silver
Commissioner
NBA

Reggie Jackson
Baseball Hall of Famer
FL4A Initiative Ambassador

Renee Montgomery
Part Owner and Vice President
WNBA Atlanta Dream
FL4A Initiative Ambassador

Ambassador Andrew Young
Civil Rights Icon and Chairman
Andrew Young Foundation
FL4A Initiative Ambassador

OUR PRINCIPLES

PARTNER

Leadership: at the top

Embedded: into the business plan of America.

Properly Resourced.

Committed: for a decade.

Relevant: to the intended audience.

INITIATIVE

Engage broadly. We seek to create a groundswell for financial literacy so that everyone is welcomed. Our movement is more than just a program, organization, or employer.
Embed equity. Financial and racial equity will be at the heart of this movement. It will feature cultural sensitivity, inclusive design and age appropriate programs.
Embrace creativity. Rely upon the creativity and expertise of member organizations to ensure financial literacy becomes part of day-to-day life.
Stay Flexible. Collaborate on solutions to maximize the reach and results of our collective and company-specific efforts.

INTO ACTION

Given the importance and societal impact of financial literacy and with a goal to expand people’s access to opportunities, these organizations are acting now – leveraging their innovative content and creative expertise to maximize the benefits in their daily interaction with millions of employees, clients, customers and suppliers. This collective effort to spur a national movement of financial capability is supported by focusing on:

Making financial literacy easier to understand and generating public awareness of its importance by directly connecting with working adults.

Targeted outreach to middle and high school students as well as those attending community college and 4-year universities with innovative outreach using existing “Best Practices” from both the private and public sectors.

NOW AVAILABLE!

A growing resource directory of nonprofits and agencies currently offering best-in-class resources in the financial literacy space.

RESOURCE LIBRARY

***COMING* *SOON!***

Get your Financial Checkup: Backed by a national public awareness campaign, we will challenge American’s of every age and background to take a confidential ‘temperature check” of their personal financial situation, recognizing we all have something to learn when it comes to better positioning ourselves today and for the future. We will also develop a “Financial Literacy Certification” that employers and others can access to develop the skills and knowledge to be considered financially savvy. Get your Financial Checkup.

NEWS & UPDATES

Eric Kaplan will be joining its Senior Leadership team as EVP, President of Financial Literacy for All (FL4A). Click HERE to read the press release. September 27

General Motors, The Hershey Company and Tyson Foods Among Latest Top-Tier Organizations to Join the Financial Literacy for All (FL4A) Movement. Click HERE to read the press release. September 8

Top-Business-Leaders-Launch-Movement-to-Embed-Financial-Literacy-Into-American-Culture. Click HERE to read the press release. May 20

The Disney Institute convened a group leaders from each of the Founding Partners for a virtual conference to examine historical approaches to financial literacy, share their experiences and outline an actionable vision for the future. – June 2021

Announced the first wave of partnering organizations joining as signatories. Click HERE to read the press release. – June 2021

Published a Resource Directory of nonprofits and agencies currently offering best-in-class resources in the financial literacy space. – June 2021

Santander US Joins Financial Literacy for All as a National Member Company. Click HERE to read the press release – July 1

Truist Financial Corporation announces their decission to join FL4A. Click HERE to read the press release – July 6

What is Financial Literacy for All?

A national initiative to embed financial literacy into American culture, led by a prominent group of leaders from the business, sports, entertainment and nonprofit sectors. This 10-year initiative will reach millions of youth and working adults by making financial literacy fun, engaging them where they live, work and celebrate.

Why is Financial Literacy Important?

Underscoring the need for financial literacy, the Financial Industry Regulatory Authority’s current Investor Education Foundation survey found that only one-third of U.S. residents surveyed could answer basic questions about interest rates, financial risk and mortgage rates—down by nearly one-quarter from 2009. In addition, the cost of financial illiteracy to U.S. citizens is estimated to be $415 billion for 2020, according to a recent study by National Financial Educators Council.

What Areas Will “Financial Literacy for All” Address?

These organizations are acting now—leveraging their collective innovative and creative expertise as well as their daily interaction with millions of employees, clients, customers and suppliers to spur a national movement of financial capability. This alignment of vision and mission is supported by:

Making financial literacy easier to understand and generating public awareness of its importance by directly connecting with working adults.
Providing targeted outreach to middle and high school students as well as those attending community college and 4-year universities with innovative outreach and existing “Best Practices.”

How Do I Become Involved?

If your organization would like to learn more about becoming a FL4A partner, please submit your information HERE.

Who Are the Founding Members?

These leaders helped spearhead the initiative. Each leader has made a commitment from their organization to the initiative, provided financial support to the initiative and leveraged their personal network to get other organizations engaged.