WHAT IS FINANCIAL LITERACY FOR ALL?

Financial Literacy for All (FL4A) is a national initiative to embed financial literacy into American culture.

Led by a prominent group of leaders from the business, sports, entertainment and nonprofit sectors, our mission reflects this truth: financial literacy must be the cornerstone of any effort to disrupt poverty, alleviate financial struggle, and help everyone seeking to reach their financial capability and realize financial security.

Over the next ten years, through a series of programs and awareness campaigns, we will begin to reshape, rethink, and reimagine the way we think about our relationship with money.

WHY FINANCIAL LITERACY?

“Financial Literacy is the Civil Rights Issue of this Generation.”

Operation HOPE Founder, Chairman, and CEO John Hope Bryant

Financial literacy empowers all of us to make smart decisions – how to budget, save, borrow, and invest. To afford our daily lives, plan our financial futures, and navigate our financial challenges. To ensure greater wellbeing and secure our families. Lack of financial knowledge creates barriers to fully participate in the economy, and in turn, the American Dream.

OUR MEMBERS IN ACTION

OUR PRINCIPLES

MEMBERS

Leadership: at the top.

Embedded: into the business plan.

Properly Resourced to achieve goals and mission.

Committed: for a decade.

Non-prescriptive: can reach employees, customers and spheres of influence, all as member decides.

INITIATIVE

Engage broadly. We seek to create a groundswell for financial literacy so that everyone is welcomed. Our movement is more than just a program, organization, or employer.
Embed equity. Financial and racial equity will be at the heart of this movement. It will feature cultural sensitivity, inclusive design and age appropriate programs.
Embrace creativity. Rely upon the creativity and expertise of member organizations to ensure financial literacy becomes part of day-to-day life.
Stay Flexible. Collaborate on solutions to maximize the reach and results of our collective and company-specific efforts.

Learn how Delta Air Lines takes its belief that financial wellness is an essential component of their employee’s well-being and operationalizes it within their corporate culture.

FOUNDING LEADERS

This prominent group of business, entertainment, sports and non-profit leaders are launching “Financial Literacy for All,”—a 10-year commitment to reach millions of youth and working adults, providing them with the necessary tools and life experience to become confident in making financial decisions that unlock greater wellbeing for themselves, their families, and their communities in general.